The technological revolution of the internet has exponentially increased the value of online marketing. Due to it's increased prevalence and efficiency, as well as the increased exposure that the average consumer has to it. Simply put, digital marketing is a huge industry.
Digital marketing is a collection of tools, strategies and methods to increase the brand awareness of your business, via online methods.
What do we focus on?
SEO (Search Engine Optimisation), SEM (Search Engine Marketing) , content, social media, e-mail marketing, e-books and games marketing are all continually on the rise due to their proven benefits, especially when compared with non-digital equivalents. Such influencing even extends to non-internet channels like SMS or on-hold ringtones.
Mobile technology is the most common way that people access the internet and mobile advertising spend is greater than other digital marketing cost combined. With three quarters of business have stated that they believe their marketing strategies have changed more in the last two years than in the previous fifty, and much existing technology such as vocal recognition still not being fully incorporated to it’s fullest extent, even the most well-established, ingrained corporations are seeking external advice on just how they can advertise more effectively.
Old companies are changing their “stiff” business model into a new and modern online model. The old-fashioned marketing efforts are now supplemented with all kinds of digital marketing strategies. It all happens to book terrain online.
Online Marketing – Leveling the playing field
Fortunately, the time that online marketing campaigns were only intended for large companies and multinationals is over. Digital marketing balances the playing field and offers small and medium-sized businesses the opportunity to compete against the big boys. In addition, expensive call centers and physical offices are no longer needed to compete. Effective online marketing can also be carried out by small, willing parties.
More interaction with the target group
One of the reasons why online marketing takes over traditional marketing channels is the power to communicate with the target audience in real time. Involvement is the key word here. With sufficient interaction you can really find out what your target group wants. A simple post with many responses on Facebook can already offer a lot of new insights. And what about a Q&A (question and answer) webinar in which you have live contact with your target group? Companies nowadays know better than ever what their customers want.
The importance of your customer relationships
The customer can be reached anytime and anywhere through portable devices like smartphones.
We no longer have to explain how intensive the average smartphone use is. One percentage is even higher than the other, but they all say the same thing: the smartphone user dictates. This development has completely changed the playing field: orders can be placed from the back of your hand, online advertisements are adapted to smartphone use, and the influence of video advertisements is enormous. Online marketing changes with the user. And if it’s mobile, then online marketing is too.
What We Can Offer
We are a young, pro-active organisation that believes in not just keeping up with the curve, but staying ahead of it, staying on the crest of the wave, so to speak. We have a great deal to offer businesses, new and established, on what more they can to do connect with their digital market. With progress as turbulent and fluid as in the present, we know that there is always more to be learnt and to be done.